Business Cards Business cards, fliers, and brochures strengthen the marketing position of a business in many ways. They establish credibility and transmit a professional image; they communicate benefits and outstanding characteristics of products and services; they differentiate a business from its competitors; and finally, they foster customer trust. Business cards, fliers, and brochures are marketing tools that any business can use to build relationships with existing customers and to attract new ones. Business cards, fliers, and brochures can be part of your business plan to target specific consumers who want and need your product or service. A well-written business plan reveals marketing opportunities and guides decisions regarding the best ways to represent your products or services, approach customers, and position your business in the marketplace. Good planning is the first step toward building the customer base required to sustain a business. Business cards, fliers, and brochures can increase sales. While word-of-mouth is widely used by owners of businesses, it should never be the only method used to attract customers. Printed materials combined with other methods give you a sense of control that cannot be achieved by word of mouth alone. The greater the number of people who know about your business, the better your chances of making a sale. Business cards, fliers, and brochures give your company the visibility necessary to generate new customers.